Earlier this year a group called Glimpse dedicated to using the power of creativity to transform public spaces into oases designed to make people feel good, began a Kickstarter quest to fund their goal of replacing all the menacing, mercenary ads in a London tube (what we call a “subway”) station with claw-some pictures of pooties.
Well, it didn’t look promising for quite some time. Even though they had joined forces with Battersea, the UK Animal Rescue Center who offered up their shelter cats as models for the project, they were barely over halfway to their goal of raising £23,000 (about $30,500) with only a few days left.
But fur-tunately they came up with the claw-some idea of forming Citizens Advertising Takeover Service (CATS) wherein each person pledged a minimum of £100 (about $132). All totaled, more than 680 backers ended up pledging £23,131 (about $30,845) to transform a London tube station into a shrine with images of the Internet's favorite creature. (Hell, let’s be honest here – cats are one of the main reasons the Internet was created.)
One of the 68 posters lining the walls features cats sent in by members of the public. In fact, one of the pledgers even flew in from Virginia to view their beloved critter in the poster.

The Citizens Advertising Takeover Service replaced 68 adverts in Clapham Common tube station with pictures of cats. Organisers say they hope the pictures will help people think differently about the world around them. Credit: CatsnotAds.org
So on Monday morning commuters who usually start the work week feline depressed took an extra few mew-ments to enjoy all 68 pootie portraits lining the walls and escalators at the Clapham Common Tube Station that left them with paws-itive cat-titudes!
So paw-lease, have your tickets ready to pass through the Clapham Common tube’s gates and enjoy their mew-nificent creativity:

The Citizens Advertising Takeover Service replaced 68 adverts in Clapham Common tube station with pictures of cats. Organisers say they hope the pictures will help people think differently about the world around them. Credit: CatsnotAds.org

The Citizens Advertising Takeover Service replaced 68 adverts in Clapham Common tube station with pictures of cats. Organisers say they hope the pictures will help people think differently about the world around them. Credit: CatsnotAds.org
On the serious side, Glimpse founder and #CatsNotAds leader James Turner said:
"We tried to imagine a world where public spaces made you feel good. We hope people will enjoy being in the station and maybe think a bit differently about the world around them. Instead of asking you to buy something, we're asking you to think about what's really valuable in your life. It might not be cats, but it's probably something you can't find in the shops."
And Battersea's head of catteries, Lindsey Quinlan added:
"We're thrilled that Battersea cats are among the stars of these posters. We care for over 3,000 rescue cats a year, so hopefully this campaign will encourage lots more people to visit our centers and consider rehoming our fantastic felines."
In the meantime, the #CatsNotAds team is not resting on their laurels. They’ve already begun planning their next "takeover" project. Entries can be submitted at CatsNotAds.org. Take a guess what the current frontrunner is?

The Citizens Advertising Takeover Service replaced 68 adverts in Clapham Common tube station with pictures of cats. Organisers say they hope the pictures will help people think differently about the world around them. Credit: CatsnotAds.org
The Tweet has a short, 34-second video tour of the station:
https://twitter.com/hannah_gelbart/status/775273912800247808/video/1
BONUS
Here’s map of the London Tube system – see if you can find the Clapham Common Tube Station:
RESOURCES
http://weglimpse.co/catsnotads/
All the Ads in This London Subway Station Have Been Replaced by Pictures of Cats
This one also has a video – but you have to belong to Facebook (I don't) to embed it, but it's viewable to all








Every few generations, we Americans are called upon to defend our country. To defend it not so much from foreign dictators or war or terrorism, but from those here who have no commitment to progress or democracy or representative government—no commitment to anything except their own out-of-control minds and the bottomless pits of their egos.






