{"id":21953,"date":"2016-05-20T07:08:41","date_gmt":"2016-05-20T14:08:41","guid":{"rendered":"http:\/\/www.politicsplus.org\/blog\/?p=21953"},"modified":"2016-05-20T07:08:41","modified_gmt":"2016-05-20T14:08:41","slug":"friday-fun-a-coke-or-koch-earworm-in-memoriam","status":"publish","type":"post","link":"https:\/\/www.politicsplus.org\/blog\/2016\/05\/20\/friday-fun-a-coke-or-koch-earworm-in-memoriam\/","title":{"rendered":"Friday Fun: A Coke \u2013 OR Koch \u2013 Earworm (In Memoriam)"},"content":{"rendered":"<p abp=\"1480\">Those of us who have (or have had) hearing know what <strong abp=\"1481\"><em abp=\"1482\">earworms<\/em><\/strong> are: those catchy snippets of a song or tune that loop endlessly in our heads.&nbsp; Well, today&rsquo;s &ldquo;Friday Fun&rdquo; may well implant one in your brain, but at least hopefully it will be a pleasant one.<\/p>\n<p abp=\"1484\">A week ago today, Friday the 13<sup abp=\"1485\">th<\/sup>, <strong abp=\"1486\">Bill Backer<\/strong>, the real <strong abp=\"1487\">Don Draper<\/strong> of <em abp=\"1488\">&ldquo;Mad Men&rdquo;<\/em>, passed away at the age of 89.&nbsp; Backer was the creator of what has been called by <em abp=\"1489\">Adweek<\/em> <a abp=\"3180\" href=\"http:\/\/www.adweek.com\/news\/advertising-branding\/famed-adman-bill-backer-best-known-coca-colas-hilltop-dies-171534\" target=\"_blank\"><strong abp=\"3181\"><em abp=\"3182\">&ldquo;The world&rsquo;s most famous ad&rdquo;<\/em><\/strong> <\/a>&ndash; Coca-Cola&rsquo;s &ldquo;<em abp=\"1492\">Hilltop\/I&#39;d Like to Teach the World to Sing<\/em>&rdquo;.<\/p>\n<p abp=\"1493\"><a abp=\"2524\" href=\"https:\/\/www.7thstep.org\/blog\/wp-content\/uploads\/2016\/05\/Coke_Bill-Backer.jpg\"><img loading=\"lazy\" decoding=\"async\" abp=\"2525\" alt=\"Coke_Bill-Backer\" class=\"alignnone size-medium wp-image-21954\" height=\"300\" src=\"https:\/\/www.7thstep.org\/blog\/wp-content\/uploads\/2016\/05\/Coke_Bill-Backer-216x300.jpg\" width=\"216\" srcset=\"https:\/\/www.politicsplus.org\/blog\/wp-content\/uploads\/2016\/05\/Coke_Bill-Backer-216x300.jpg 216w, https:\/\/www.politicsplus.org\/blog\/wp-content\/uploads\/2016\/05\/Coke_Bill-Backer.jpg 427w\" sizes=\"auto, (max-width: 216px) 100vw, 216px\" \/><\/a><\/p>\n<p abp=\"1495\">And since that tune is now implanted as today&rsquo;s earworm in your brains, you might as well go ahead and enjoy it in the remastered version &hellip;<\/p>\n<p abp=\"1496\"><iframe loading=\"lazy\" width=\"695\" height=\"391\" src=\"https:\/\/www.youtube.com\/embed\/C2406n8_rUw?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p abp=\"1506\">For those of you who were <em abp=\"1509\">&ldquo;Mad Men&rdquo;<\/em> aficionados, you may recall the iconic final scene of the series-ending finale with Don Draper meditating (beginning ~ the 1:45 mark) while envisioning a utopian scene of a culturally diverse, youthful chorus singing about &ldquo;apple trees and honeybees and snow white turtledoves&rdquo; on an Italian hilltop while wanting &ldquo;to buy the world a Coke and keep it company.&rdquo;<\/p>\n<p abp=\"1510\"><iframe loading=\"lazy\" width=\"695\" height=\"391\" src=\"https:\/\/www.youtube.com\/embed\/Exf63KPXF6w?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p abp=\"1517\">But the background on how the ad actually came to be is quite a different story.<\/p>\n<p abp=\"1518\">In January of 1971 Backer was flying to London to meet with his songwriting team when his flight was diverted to Ireland&rsquo;s Shannon Airport because of a pea-soup thick fog engulfing London.<\/p>\n<blockquote abp=\"3435\">\n<p abp=\"3436\"><em abp=\"3437\">&ldquo;[W]e were marooned in the Shannon Airport, which was not set up to handle big loads of offloaded passengers. So we were stuck in a tiny motel, sharing rooms, sleeping in the lobby, and we sat around with people from all over the world.&rdquo;<\/em><\/p>\n<\/blockquote>\n<p abp=\"1525\">At first, Backer and his fellow travelers found little to be happy about under these stressful circumstances.&nbsp; But by the next day Backer was surprised to see those same unhappy, irate passengers in the airport&rsquo;s restaurants and cafes laughing and sharing stories of their adventure while enjoying snacks over bottles of Coke, bound together by their common experience of being grounded.<\/p>\n<blockquote abp=\"3439\">\n<p abp=\"3440\"><em abp=\"3441\">&quot;In that moment [I] saw a bottle of Coke in a whole new light&#8230; [I] began to see a bottle of Coca-Cola as more than a drink that refreshed a hundred million people a day in almost every corner of the globe. <\/em><\/p>\n<p abp=\"3443\"><em abp=\"3444\">So that was the basic idea: to see Coke not as it was originally designed to be &#8212; a liquid refresher &#8212; but as a tiny bit of commonality between all peoples, a universally liked formula that would help to keep them company for a few minutes.&quot;<\/em><\/p>\n<\/blockquote>\n<p abp=\"1534\">Straight out of a movie script, he grabbed a paper napkin and scribbled: &ldquo;I&rsquo;d like to buy the world a Coke and keep it company.&rdquo;<\/p>\n<p abp=\"1537\">But when he finally reached London and shared what he had jotted down, his fellow songwriters complained: &quot;Well, if I could do something for everybody in the world, it would <strong abp=\"1540\"><em abp=\"1541\">NOT<\/em><\/strong> be to buy them a Coke.&nbsp; I&#39;d buy everyone a home first and share with them in peace and love&quot;<\/p>\n<p abp=\"1544\">Backer said, &quot;Okay, that sounds good. &nbsp;Let&#39;s write that.&hellip;&rdquo;&nbsp; And so was born <em abp=\"1545\">&ldquo;the world&rsquo;s most famous ad&rdquo;<\/em>:<\/p>\n<blockquote abp=\"3447\">\n<p abp=\"3448\"><strong abp=\"3449\"><em abp=\"3450\">I&rsquo;d like to buy the world a home and furnish it with love, <\/em><\/strong><\/p>\n<p abp=\"3452\"><strong abp=\"3453\"><em abp=\"3454\">Grow apple trees and honey bees, and snow white turtle doves. <\/em><\/strong><\/p>\n<p abp=\"3456\"><strong abp=\"3457\"><em abp=\"3458\">I&rsquo;d like to teach the world to sing in perfect harmony, <\/em><\/strong><\/p>\n<p abp=\"3460\"><strong abp=\"3461\"><em abp=\"3462\">I&rsquo;d like to buy the world a Coke and keep it company. <\/em><\/strong><\/p>\n<p abp=\"3464\"><strong abp=\"3465\"><em abp=\"3466\">[Repeat the last two lines, and in the background:] <\/em><\/strong><\/p>\n<p abp=\"3468\"><strong abp=\"3469\"><em abp=\"3470\">It&rsquo;s the real thing &hellip; Coke is what the world wants today.<\/em><\/strong><\/p>\n<\/blockquote>\n<p abp=\"1560\">The ad first aired on radio stations on Feb. 12, 1971.&nbsp; Immediately it became so popular that DJs began receiving requests to play the commercial as if it were a song.&nbsp; And the <em abp=\"1563\">Hillside Singers<\/em> original recording version actually peaked at number 13 on Billboard. &nbsp;Backer then had the <em abp=\"1564\">New Seekers<\/em> record a slightly different version of the song, titled <em abp=\"1565\">&ldquo;I&rsquo;d Like to Teach the World to Sing (In Perfect Harmony)&rdquo;,<\/em> which topped out at number 7.<\/p>\n<p abp=\"1566\"><iframe loading=\"lazy\" width=\"695\" height=\"521\" src=\"https:\/\/www.youtube.com\/embed\/hiri_EDfU8U?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p abp=\"1571\">The Coke ad greatly exceeded its $100,000 budget &ndash; eventually costing $250,000 to create, which made it the world&rsquo;s most expensive commercial ever produced to that point.&nbsp; They hired five hundred people from Rome to stand on the hilltop in Manziana, Italy to lip-sync the lyrics for the aerial shot.<\/p>\n<p abp=\"1572\">You may ask: <em abp=\"1575\">&ldquo;OK &ndash; I get that for many of you of a certain age it brings back pleasant memories of your youth.&nbsp; That&rsquo;s all interesting, but what about the <strong abp=\"3724\">Koch connection<\/strong>?&rdquo;<\/em><\/p>\n<p abp=\"1576\">Well, we can now all enjoy that Coke\/Koch earworm all over again &ndash; and maybe even more so with its reincarnation as the Koch parody that I saw not so long ago!&nbsp; It&rsquo;s hard for me to choose which lyrics I like better &ndash; but I think I&rsquo;ll go with the new Koch parody version:<\/p>\n<blockquote abp=\"3726\">\n<p abp=\"3727\"><strong><em abp=\"3728\">I&rsquo;d like to buy the Kochs a world &ndash; So they&rsquo;d leave ours alone<\/em><\/strong><\/p>\n<p abp=\"3730\"><strong><em abp=\"3731\">Then go back to Park Avenue &ndash; And crawl beneath their stone<\/em><\/strong><\/p>\n<p abp=\"3733\"><strong><em abp=\"3734\">I&rsquo;d like to teach the Kochs about &ndash; A true democracy<\/em><\/strong><\/p>\n<p abp=\"3736\"><strong><em abp=\"3737\">Where working class kicks corporate ass &ndash; From sea to shining sea<\/em><\/strong><\/p>\n<p abp=\"3739\"><strong><em abp=\"3740\">They&rsquo;re the Evil Thing <\/em><\/strong><\/p>\n<p abp=\"3742\"><strong><em abp=\"3743\">I&rsquo;d like to give the Kochs the bird &ndash; From my whole family<\/em><\/strong><\/p>\n<p abp=\"3745\"><strong><em abp=\"3746\">Just keep your phony culture war &ndash; And keep your f*cking tea<\/em><\/strong><\/p>\n<p abp=\"3748\"><strong><em abp=\"3749\">They&rsquo;re the Evil Thing &ndash; Make them go away<\/em><\/strong><\/p>\n<\/blockquote>\n<p abp=\"1597\"><iframe loading=\"lazy\" width=\"695\" height=\"391\" src=\"https:\/\/www.youtube.com\/embed\/MbykzqJ6ens?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p abp=\"1602\"><span style=\"color: rgb(0, 0, 205);\"><span style=\"font-size: 18px;\"><strong abp=\"1603\"><em abp=\"1604\">EPILOGUE:<\/em><\/strong><\/span><\/span><\/p>\n<p abp=\"1605\">To honor Mr. Backer&rsquo;s memory, let&rsquo;s close by revisiting some of his and his team&rsquo;s most memorable jingles and slogans:<\/p>\n<p abp=\"1606\"><em abp=\"1607\">&ldquo;Things go better with Coke&rdquo; <\/em><\/p>\n<p abp=\"1608\"><em abp=\"1609\">&ldquo;Coke &ndash; it&rsquo;s the real thing&rdquo;<\/em><\/p>\n<p abp=\"1610\">Miller Lite <em abp=\"1611\">&ldquo;Everything you ever wanted in a beer&hellip; and less&rdquo;<\/em><\/p>\n<p abp=\"1612\">Campbell&rsquo;s brand <em abp=\"1613\">&ldquo;Soup is good food&rdquo;<\/em><\/p>\n<p abp=\"1614\">&hellip; And while <em abp=\"1615\">&ldquo;Little girls have pretty curls, but I like Oreos&rdquo;<\/em><\/p>\n<p abp=\"1616\">&nbsp;<\/p>\n<p abp=\"1616\"><u><em><strong>RESOURCES<\/strong><\/em><\/u><\/p>\n<p abp=\"1621\"><a abp=\"1622\" href=\"http:\/\/www.newsweek.com\/bill-backer-adman-buy-coke-mad-men-died-460978\">http:\/\/www.newsweek.com\/bill-backer-adman-buy-coke-mad-men-died-460978<\/a><\/p>\n<p abp=\"1623\"><a abp=\"1626\" href=\"http:\/\/www.adweek.com\/news\/advertising-branding\/famed-adman-bill-backer-best-known-coca-colas-hilltop-dies-171534\">http:\/\/www.adweek.com\/news\/advertising-branding\/famed-adman-bill-backer-best-known-coca-colas-hilltop-dies-171534<\/a><\/p>\n<p abp=\"1627\"><a abp=\"1628\" href=\"https:\/\/www.washingtonpost.com\/news\/morning-mix\/wp\/2016\/05\/17\/id-like-to-buy-the-world-a-coke-the-story-behind-the-worlds-most-famous-ad-whose-creator-has-died-at-89\/\">https:\/\/www.washingtonpost.com\/news\/morning-mix\/wp\/2016\/05\/17\/id-like-to-buy-the-world-a-coke-the-story-behind-the-worlds-most-famous-ad-whose-creator-has-died-at-89\/<\/a><\/p>\n<p abp=\"1631\"><a abp=\"1632\" href=\"http:\/\/www.coca-colacompany.com\/stories\/coke-lore-hilltop-story\">http:\/\/www.coca-colacompany.com\/stories\/coke-lore-hilltop-story<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Those of us who have (or have had) hearing know what earworms are: those catchy snippets of a song or tune that loop endlessly in our heads.&nbsp; Well, today&rsquo;s &ldquo;Friday Fun&rdquo; may well implant one in your brain, but at least hopefully it will be a pleasant one. A week ago today, Friday the 13th, <a href='https:\/\/www.politicsplus.org\/blog\/2016\/05\/20\/friday-fun-a-coke-or-koch-earworm-in-memoriam\/' class='excerpt-more'>[&#8230;]<\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-21953","post","type-post","status-publish","format-standard","hentry","category-politics","category-5-id","post-seq-1","post-parity-odd","meta-position-corners","fix"],"_links":{"self":[{"href":"https:\/\/www.politicsplus.org\/blog\/wp-json\/wp\/v2\/posts\/21953","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.politicsplus.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.politicsplus.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.politicsplus.org\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.politicsplus.org\/blog\/wp-json\/wp\/v2\/comments?post=21953"}],"version-history":[{"count":0,"href":"https:\/\/www.politicsplus.org\/blog\/wp-json\/wp\/v2\/posts\/21953\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.politicsplus.org\/blog\/wp-json\/wp\/v2\/media?parent=21953"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.politicsplus.org\/blog\/wp-json\/wp\/v2\/categories?post=21953"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.politicsplus.org\/blog\/wp-json\/wp\/v2\/tags?post=21953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}