The Republican Party loves war. I trust you are aware if their War on Blacks, War on Latinos, War on Asians, War on Gays, War on Women, War on Seniors, War on Students, War on Labor, War on Voting Rights, War on Human Rights, War on the Constitution, and War on YOU, to mention just a few. Now the have a new one to introduce. Meet the Republican War on Baby Boomers.
“The average Republican primary voter is deceased,” Frank Luntz, Fox News commentator and GOP uber-pollster, said in February.
His advice for wooing younger voters? “Don’t give them terminology they don’t understand.” It’s about “communicating a simple phrase, three words: ‘I get it.’ ”
Luntz was sharing his prescription for dumbing down political rhetoric with outlier tea party candidate Allen West on a new website called Next Generation TV, but as The New York Times reported June 29, GOP stalwarts are taking his advice, courting millennials, the 80 million potential voters born from about 1980 to 2000, mostly by cracking wise about Democrats of a certain age. Electing Hillary Clinton would be like going back in time, Stuart Stevens, Mitt Romney’s campaign strategist, told reporters: “She’s been around since the ’70s.” Kentucky Republican Sen. Mitch McConnell compared the 2016 Democratic field to “a rerun of ‘The Golden Girls.’ ”
The nasty edge of Republican rhetoric isn’t new, but Luntz, a master of the zeitgeist, is exploiting fears that run deeper than election strategy. Ironically, thrice-married serial cheater Newt Gingrich introduced the backlash against baby boomers, rallying conservatives against counterculture permissiveness in the 1990s. But boomer bashing has taken on a new character. With the future looking bleaker all the time, Americans are externalizing their fears. Trashing people over 40—or worse, 50—is not only socially acceptable, but a form of self-protection… [emphasis added]
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Photo credit: Green Goddess
Seeing that most of their base falls into the baby boomer range, it strikes me as rather strange that Republicans would employ this tactic to attract millennials. But then the reason becomes obvious. They have absolutely nothing positive to offer.